From: Dr. Advertiser, M.D.
This was a very well written article. While I do agree with you on some of the statements I also disagree. It would be nice if there were no side…
From: Yeah, Right
Very well written. I could not agree more there is no such thing as a "happy period" other than they confirm you are not pregnant. These ads are probably…
From: The Killer Prius
Green is a new trend that is often viewed as boring or "hippie". Never having seen these commercials, going off of your description, it seems that…
I remember the excitement around my house on Sundays when the newspaper was delivered. Especially around the holidays, I could not wait to see the advertisements in the newspaper – full sections devoted to incredible savings. Over the years I have noticed that the advertisements have started to dwindle and traditional media such as newspapers are suffering. Are companies reducing their ad spending in newspapers because of cost or circulation? Do they think consumers spend more time on the internet rather than reading the newspaper?
Will the ad-packed Sunday edition become extinct in my lifetime?
Before the advancement of technology, the newspaper was the media form that established moguls and their businesses as household names. During this time, advertising revenues were enormous for the newspaper industry. With the rapid growth of technology, businesses are slowly reducing their ads in the newspaper and focusing on promoting their product or service on the internet and through social media. Wave your smartphone over a symbol for a full-color multimedia deal.
Will my beloved newspaper ad circulars ever fill my Sunday edition like back in their heyday?
Graphic Credit:
Animationfactory.com
